Small Gifts Big Impact At Your Sales Counter Your sales counter is the last chance for customer engagement. Not only is this the time to better aquaint yourself with customers, it’s also your last opportunity for suggestive selling. So, it's important to have unique gift options,with low pricing for that final sale. Simply make a little room at your counter for one, two or more items in small baskets or trays. Now watch those sales increase! Shop more categories for similar items.